To coincide with the development of Hart Door Systems’ new website, a broader identity based on a new logo has been introduced.

“The new website has given us an opportunity to examine our image and while I feel the existing style and in particular our Speedor brand has stood the test of time I welcomed the suggestion that we moved with the times,” says HDS managing director, Doug Hart.

The logo is a play on the traditional yellow fabric of our famous Speedor range of high-speed doors which continue to be mostly manufactured using the strong yellow fabric. The key word ‘Hart’ is reversed out white out of black sitting on a yellow square. “It is clean and forceful and reflects the importance of the word Hart in the company. After all we are now into the third generation of the Hart family in the business,” says Doug.

The identity will be phased in to avoid costly waste.